However, by trying to tap into older gaming audiences, Roblox puts itself into direct competition with other online gaming developers that focus on the 13+ audience. This is particularly relevant in context with Roblox’s metaverse ambitions which aim to foster stronger relationships with brands in the digital advertising space.

Subsequently, in order to expand its advertising business to diversify its revenue streams, Roblox needs a bigger addressable ad audience. The aging up of its audience is a vital factor in Roblox’s continued monetization strategy, as children under 13 years are not an addressable ad audience. Roblox generates nearly all of its revenues via sales of its own digital currency, Robux. According to the company, Roblox’s fastest-growing demographic are users aged 17 to 24 years, highlighting the platform’s efforts in attracting a wider audience.īuilding a Roblox for the future. However, as of the second quarter of 2023, about 36.8 million Roblox gamers are aged 13 years or above, compared to 28.2 million younger users. Up until mid-2021, this was correct, as up until that point, the majority of Roblox gamers were aged 13 years or under. Since then, the company has managed to retain and even increase its newly won audiences, although Roblox user growth has been slowing down since 2022.ĭue to its colorful look and popularity among young gaming audiences, Roblox is often perceived as being just for children. Roblox DAU have grown significantly since the beginning of 2020, when the global COVID-19 pandemic started to spread. This figure represents a slight decrease from the previously reported quarter. As of the second quarter of 2023, gaming company Roblox Corporation had over 65.5 million daily active users of Roblox games worldwide.

Roblox concurrent players